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| Registros recuperados: 11 | |
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| Unterschultz, James R.; Quagrainie, Kwamena K.; Veeman, Michele M.. |
| Recent food science research on packaging at the University of Alberta has focused on the use of biological agents (biopreservatives) to extend meat shelf life. This potential technology involves the introduction of microbial organisms into food packages to control or inhibit the growth of disease causing organisms such as Escherichia coli (commonly associated with hamburger disease). Biopreservatives are not yet in commercial use. The study evaluated Western Canadian consumers' preferences regarding the potential use of biopreservatives in fresh red meat packages (beef and pork). The study also assessed the effect of product origin on consumers' purchasing decisions; in particular, whether there is an increasing or decreasing probability of purchase if a... |
| Tipo: Working or Discussion Paper |
Palavras-chave: Demand and Price Analysis. |
| Ano: 1996 |
URL: http://purl.umn.edu/24043 |
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| Quagrainie, Kwamena K.. |
| There is a strong competition from low-priced imported catfish fillets resulting in a declining market share for domestic farm-raised catfish fillets. To match the competition, catfish processors are embarking on pricing policy measures that are volume-oriented instead of profit- or image-oriented. This could be an effective short-run pricing policy measure for optimal long-run sustainability and profitability of the industry. Volume pricing strategies are aimed at meeting target sales volumes or market shares. This paper explores and compares the performance of the standard logit, the inverse power transformation (IPT) logit and the logarithmic version of the inverse power transformation logit models in terms of generating forecasts for market share... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Market share; Forecasting; Flexible logit; Marketing; Q130; C250; C530. |
| Ano: 2004 |
URL: http://purl.umn.edu/34724 |
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| Unterschultz, James R.; Quagrainie, Kwamena K.. |
| Financial principles of project investment analysis deal with the cost and benefit flows over time. Invariably, the correct future cash flows and exact risks are unknown. The agricultural academic literature devotes substantial energy to discussing the estimation of the cash flows but it is relatively silent on applied estimation of risk. Empirical studies on agri-food ventures have made little or no attempt to estimate appropriate risk adjusted discount rates or other risk measures. Choice of discount rate has been arbitrary. Thus little guidance has been given to practitioners analysing agri-food investments as to the appropriate risk adjusted discounts rates. The Capital Market Line provides a relatively straightforward way to calculate risk premiums... |
| Tipo: Working or Discussion Paper |
Palavras-chave: Agribusiness; Risk and Uncertainty. |
| Ano: 1996 |
URL: http://purl.umn.edu/24131 |
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| Quagrainie, Kwamena K.. |
| The grocery retail channel represents a potential for increased sales for catfish products because of the competitive nature that imported catfish fillets pose at foodservice market channels. The study examined the potential for selling a household-size pack of IQF 6-fillets of catfish through the grocery market channels, and consumers' willingness to pay for the product. Data used were obtained from a survey conducted in selected southern U.S. cities. Results suggest that households will purchase such grocery retail packages and will be willing to pay an average price of $4.37/lb. Important factors found to affect willingness to pay include; fish buying patterns, household size, race, age and gender. |
| Tipo: Journal Article |
Palavras-chave: Catfish marketing; Willingness-to-pay; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety. |
| Ano: 2006 |
URL: http://purl.umn.edu/8195 |
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| Quagrainie, Kwamena K.; McCluskey, Jill J.; Loureiro, Maria L.. |
| A dynamic multiple-indicator multiple-cause (MIMIC) framework was used to estimate the latent variable reputation with price premiums for Washington apples and attributes that covered the period July 1996 to November 1999. A maximum likelihood two-stage approach was employed. For comparison purposes, a hedonic regression was also estimated. Results from the first stage of the estimation procedure in the MIMIC reputation model suggest that price premiums are good indicators of reputation. The indicator coefficients, also called factor loadings, imply that the estimated reputation variable is common to the five indicators chosen and that the measurement of reputation is not likely to be obscured by a wide diversity in the indicators. The common factor... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Marketing. |
| Ano: 2001 |
URL: http://purl.umn.edu/20592 |
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| Registros recuperados: 11 | |
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